In a social media campaign collaboration with the Urban Redevelopment Authority (URA), a team of Diploma in Media and Communications (DMC) students took over the Car-Free Sunday SG Facebook page from 21 to 30 July 2017. During this time, they produced content and shared updates with over 3,000 followers of the Facebook page!
For three months, the team of third-year students, Jamy Soh, Sereenjit Kaur, Lim Ghee Yang, Muhammad Adil, Tan Shu Jin and Teo Jing Jie, worked to put together a social media strategy and interactive content to engage followers and promote active, car-lite lifestyles. This included creating infographics and interactive gifs to encourage participants to try out a new sport at Car-Free Sunday, and encouraging cycling from heartland areas like Toa Payoh directly to the Civic District via the Park Connector Network.
On Car-Free Sunday itself, as participants enjoyed the car-free streets, the team captured fun-filled moments with their mobile photo booth and continued updating the Facebook page with photos and live broadcasts of the goings-on.
Car-Free Sunday SG is a community initiative by the Urban Redevelopment Authority (URA), Land Transport Authority (LTA), National Parks Board (NParks), National Arts Council (NAC), Health Promotion Board (HPB), Sport Singapore (SportSG) and Singapore Land Authority (SLA) to promote the car-lite message and enliven the streets. Read how our DMC students contributed to this cause!
Sharing the message of a car-lite society at Car Free Sunday SG! (Picture from left to right, standing: Hougang Secondary School alumna Shu Jin, Hong Kah Secondary School alumna Jamy and Adil. From left to right, sitting: Jing Jie, alumna of Peirce Secondary School Sereenjit, and Maris Stella High School alumnus Ghee Yang)